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Author: Lillian Anselmi

Should I join a Drop Shipping Marketplace?

Posted on by Lillian Anselmi

As drop shipping becomes increasingly popular, e-commerce owners are discovering both the conveniences and challenges that accompany this retail model. Online drop shipping marketplaces are popping up everywhere trying to streamline the process for online stores and address common frustrations.

So the question is, should you follow the crowds and join one of these marketplaces? Is it really worth the membership cost to be part of these networks? While I recommend researching each platform in detail as they all differ in features and tools, let’s go through the general pros and cons associated with these popular drop shipping sites.

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SEO made simple: 15 Key Terms Defined

Posted on by Lillian Anselmi

So you have an online store that sells beautiful, unique products but for some reason nobody on the internet can find you. Can you really blame them? They have to go through 4.54 billion pages before they can get to you. Did you know that there are simple changes you can make to your website that can help the right audience reach you? Search Engine Optimization is a complex concept that takes time and experience to master, however, with the application of a few simple concepts you can begin to harness the power of the over 100 billion google searches per month.

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How Does Drop Shipping Work? Myths vs. Facts of Drop Shipping

Posted on by Lillian Anselmi

Dropshipping has certainly become a buzzword in the e-commerce space and for good reason. It is one of the best retail models for entrepreneurs who want to start a store but don’t have the capacity or time to deal with physical goods. While it’s grown in popularity, it has also engendered a lot of misunderstanding. Time to set the record straight so you can knowledgeably sift through the gossip by learning the facts.

Continue reading “How Does Drop Shipping Work? Myths vs. Facts of Drop Shipping”

How to Prepare for and Manage Your Dropshipping Returns

Posted on by Lillian Anselmi

As a dropshipping retailer you may consider returned merchandise to be a headache for the supplier, not you. Don’t forget, though, that you are the point of contact for the customers so if they have a poor experience when returning an item, it becomes your headache.

With as much as a third of all purchases made online being returned, it is worth investing time in preventing as many returns as possible but also creating a seamless experience for customers when they happen.

Continue reading “How to Prepare for and Manage Your Dropshipping Returns”

5 Best Ways To Retain Your Customers Online

Posted on by Lillian Anselmi

Many e-commerce businesses spend the majority of their time focusing on how to find new customers. While user acquisition demands attention, retaining customers is equally (if not more) important for your bottom line. Before we go into how to combat attrition, let’s look at some interesting stats around the value of a new customer vs. an existing one and the implications for your business.

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